Boost your sales

In today’s marketplace, growing existing accounts and developing new business takes more skill and focus than ever before. With buying decisions becoming more complex and competition getting more sophisticated, hotels and venues are increasingly focusing on short-term revenue growth.

Winning Edges is here to provide your business with the expertise, tools, techniques and support to accelerate the achievement of your business goals.


Three stage process



“Audit”, “health check”, “review”, “state of the nation” – whatever you want to call it – we carry out an assessment of where you are in your sales department right now.

The process is tailored to suit your business but typically will involve carrying out a “Stop; Start; Continue” exercise with all the sales team, including a short one to one interview. More time will be spent with each of the managers on a one to one basis and also observations made “on the job”.

An agreed prioritised output document will be created detailing actions that will bring the most benefit.


Normally once the output document has been assessed it is clear that further actions should be taken to improve sales team performance and/or processes. Often Winning Edges are asked to supply services to facilitate elements of the action plan. In many cases Winning Edges are then retained by clients, for an agreed period, to deliver ongoing services following the success of the initial action plan.


Once the actions have been taken (whether by Winning Edges or not) an appraisal should take place to measure the level of success of the changes made. KPI’s should be agreed at the start of the project and these should now be used to measure delivery through the process.